Teamwork and revenue success are directly related! New findings from research conducted by Demandbase and Demand Metric Every few days I hear someone describe that sales and marketing alignment is necessary for Account Based Marketing. I agree, but isn’t...
I had the opportunity to catch up with Freya News during Dreamforce last week: Johan Sundstrand, CEO, and Charlie Strömberg, Partner & Head of Production. Our one hour meeting spilled over into a two hour conversation, on a beautiful and warm late-Summer...
I published a LinkedIn Post this morning, “2 key trends make ABM necessary today”. This blog post is the backstory. There’s a difference between simplifying a concept and being simplistic. After speaking with the CEOs of todays top ABM solutions and...
Content is the fuel necessary to drive a scaled ABM strategy I had the distinct pleasure to speak with Johan Sundstand, CEO at Freya News the other day. Actually, it we were both on vacation and our conversation spanned 12 hours of time change… my side being...