Tag: mrp

The Video: 600 #ABM practitioners, 4 Continents, 6 C Level execs

Really a fantastic live webinar. 6 C level execs from the top ABM platforms and agencies share “high-performance ABM” with a HUGE audience! Mark Ogne, Founder of ABM Consortium & EVP Demand Metric Rob Slaughter, President Markistry Nick Heys, CEO Azalead Peter Isaacson, CMO Demandbase Joakim Lange, Int’l Leader Freya News Christopher Engman, CEO Vendemore Kevin Cunningham, CEO MRP Q&A…

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#ABM webinar today – 600 registrants from 4 continents

The Case For ABM – Lessons from the Masters I’d like to offer heartfelt thanks to all attendees and the #ABM Consortium partners. What a great session today! The Account Based Marketing Consortium is now the largest and fastest growing meeting place for B2B marketers navigating the waters towards ABM success. Over the last four months, nearly 2,500 marketers have…

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Predictive Analytics and ABM – a video interview

Kevin Cunningham, CEO at MRP, has more than a decade of deployment experience in the Account Based Marketing space. About a year ago they acquired Prelytix, a player in the Predictive Analytics space. When I caught up with him last week via Skype we had a chance to discuss this intersection between ABM and Predictive Analytics. Our recent research identified…

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2016 Prognostications: Kevin Cunningham identifies the need for tighter ABM integration across capabilities

I caught up with Kevin yesterday and had a chance to discuss what he sees on the horizon for 2016. He’s hearing a lot from his clients about how seamless connections between the elements of the ABM Capabilities Framework empowers marketers to scale and better control high-performing ABM programs. In a sense, he’s talking about an ABM tech stack with…

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B2B Marketers Can Learn From B2C Mistakes!

I was reading a great article in MediaPost this morning and it reminded me of the concept that the true cost of the media you buy isn’t the CPM, CPC or cost per message. The real cost of those media investments include the cost of forcing your audience to ignore you – adblocking technology, declaring your email as SPAM, and ultimately…

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Market Resource Partners and Prelytix… looking forward to learning more!

I had a tremendous conversation with Mike Kelly, co-founder of Prelytix and now Managing Director at MRP. Long story short, these guys are executing against a great business idea… blending CRM / MAP with predictive analytics to better empower Account Based Marketing. In two weeks I look forward to meeting with them during Dreamforce. Love to see more of their product vision…

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